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Field Guide
Starting Your Company
Starting Your Company
1
1
Guide to starting up
1
1
Customer Discovery
Customer Discovery
2
1
Identifying initial customers
2
1
Going to Market
Going to Market
3
1
Marketing
3
1
Fundraising
Fundraising
4
1
Guides to fundraising
4
1
Hiring and Leadership
Hiring and Leadership
5
1
Early-stage hiring
5
1
Starting Your Company
Starting Your Company
1
1
Starting an open source company
1
2
Customer Discovery
Customer Discovery
2
1
Working with design partners
2
2
Customer Discovery
Customer Discovery
2
1
Open source customer discovery
2
2
Going to Market
Going to Market
3
1
Sales
3
2
Fundraising
Fundraising
4
1
Open source fundraising
4
2
Hiring and Leadership
Hiring and Leadership
5
1
Open-source hiring
5
2
Going to Market
Going to Market
3
1
The Modern GTM
3
3
Hiring and Leadership
Hiring and Leadership
5
1
Leadership
5
3
Going to Market
Going to Market
3
1
Building open source GTM
3
4
Going to Market
Going to Market
3
1
Product-led growth
3
5
Customer Discovery
Customer Discovery
2
1
Iterating to MVP
2
6
Going to Market
Going to Market
3
1
Hiring your first sales leader
3
6
Customer Discovery
Customer Discovery
2
1
Early-stage pricing
2
7
Tools
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Going to Market
In this section, we provide you with an essential GTM toolkit to set up your company for success.
Marketing
Sales
The Modern GTM
Building open source GTM
Product-led growth
Hiring your first sales leader
Marketing
Sales
The Modern GTM
Building open source GTM
Product-led growth
Hiring your first sales leader
Related Content
Tool
Modern GTM planner
Modern GTM planner
Tool
The Unusual Salesforce (SFDC) Package
The Unusual Salesforce (SFDC) Package
Tool
Interview Questions & Process for Hiring a Sales Leader
Interview Questions & Process for Hiring a Sales Leader
Tool
Math of Sales Calculator
Math of Sales Calculator
Tool
Discovery Questions
Discovery Questions
Tool
Deal Scorecard
Deal Scorecard
Tool
Deal Qualification Filter
Deal Qualification Filter
Case Study
How Snyk created a developer-first security company
Case Study
How Webflow found product-market fit
How Webflow found product-market fit: Bryant Chou on the no-code movement
Podcast
How PLG companies find product-market fit
How PLG companies find product-market fit: a masterclass on Snyk, Webflow, and Nextdoor
Podcast
How LaunchDarkly found product-market fit
How LaunchDarkly found product-market fit: building the feature management movement
Case Study
How open source fuels Cockroach Labs' unsquashable growth
Hiring your first sales leader
Building GTM for an open source company
What is product-led growth (PLG)?
Understanding the Modern GTM for early-stage founders
GTM funnel stages, metrics, and goals for B2B startups
How to pick the right GTM motion to reach $100M ARR
Math of sales: Calculating sales outreach for B2B businesses
Organizing Modern GTM teams
Leads! How do B2B startups generate leads?
Scale your sales team to win the early majority
Strategies for product-led growth (PLG)
Nurture a self-serve USER/BUYER journey
Recruiting your SDR team
What is a self-serve PLG (product-led growth) experience?
Build a B2B sales motion with design partners
Build awareness with B2B target users
The Modern GTM User/Buyer journey
4 boxes of discovery with prospects for a B2B product
Converting targets into trial/freemium users
6 tactics to nail your self-serve PLG experience
From B2B trial to aha! land
Starting the sales process for a B2B product
Free plan vs. free trial in PLG
Modern GTM planner
Drive adoption of your B2B product with tutorials
Discovery 101 for enterprise startups
How Webflow found product-market fit
Qualify deals to discover real sales opportunities
How Snyk created a developer-first security company
Product testing process for enterprise startups
Closing after product testing for B2B startups
Marketing
Sales
The Modern GTM
Building open source GTM
Product-led growth
Hiring your first sales leader
Hiring and Leadership
Fundraising
Customer Discovery
Starting Your Company
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