Hiring
Hiring Philosophy
Three Traits in Early-Stage Hires
Recruiting Brand
Online Recruiting Brand
Crafting Great Job Descriptions
Interview Process
Hiring Process
Selling While You Hire
Compensation and Closing
Making the Offer
Employee Onboarding
Creating an Employee Guide
Sales
Intro to Sales
Fixing Seed-Stage Sales
Value Hypothesis
Picking a GTM Motion
Math of Sales
ICP and Personas
Intro to ICP and Personas
Sales TAM & Outreach
Sales TAM & Outreach: Part 1
Sales TAM & Outreach: Part 2
Outreach Tactics
Discovery & Qualification
Discovery & Qualification: Part 1
Discovery & Qualification: Part 2
Qualification Before Discovery
Discovery 101
Deal Qualification & Forecasting
Product Testing
Product Testing Overview
Product Testing Process
Closing After Testing
Pricing
Pricing Your Product
Hiring for Sales
Hiring Your First Sales Leader
Marketing
Crafting Your Story
Intro to Messaging
Why Buy Anything
Why Buy Now
Why Buy You
First Customer Presentation
Customer Presentations
Product Market Fit
Customer Validation
Outreach Playbook
AppDynamics Case Study
Design Partners
Picking Design Partners
A Practical Example: Traceable
Building a Product Roadmap
The Four Lists
Leadership
CEO/Founder Prioritization
DataStax Case Study
Managing an Executive Staff
Managing the Board
Managing a Series A Board Meeting
Leading Through Uncertainty
Leading Through Crisis
Managing Remote Teams
Fundraising
Raising a Seed or Series A Round
Milestones and Valuations
Pitch and Process
Vivun Case Study: Raising a Seed
Product
Growth
Here is an overview from our Fall Founder Workshops:
Continue on to Outreach Tactics.
