Startup Field Guide

Finding product-market fit: an Introduction to the Startup Field Guide with Sandhya

Every overnight success in the world of software happens after years of hard work finding product-market fit. The Startup Field Guide is a podcast for early stage software leaders and aspiring founders looking for help going from 0 to 1. Featuring great conversations between venture capitalist Sandhya Hegde and successful startup founders, you will learn about hiring, product research, go-to-market, fundraising, and more. Welcome to the Startup Field Guide with Sandhya, brought to you by Unusual Ventures. Unusual is a premier seed fund that invests in iconic software companies like Carta, Webflow, and Arctic Wolf Networks.

Episode snippets


Your best partner for the journey ahead

Learn how Unusual Ventures partners with early-stage founders building iconic companies. Our expert team of operators work alongside you on everything from recruiting to sales, to improve your odds of success.

Meet Team Unusual

Develop the skills you need for your journey

Our tactical field guide provides you with all of the best practices and tools founders need to solve the most challenging early-stage problems.