Startup Field Guide

Aurora Solar: Chris Hopper on bootstrapping climate tech

Aurora Solar is a solar design platform that has accelerated small business growth in the solar energy industry. Through it, vendors and homeowners have instant access to crucial data about home solar projects. In this episode, Co-founder at Aurora Solar Chris Hopper shares how he went from installing solar panels to managing a $4B climate tech unicorn that has powered over 10 million solar projects. Join us as we discuss: Building a product around ignored customer needs Bootstrapping growth with SMBs for momentum Expanding up-market in a concentrated enterprise segment

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