Caleb Bushner is Vice President of Marketing at Unusual Ventures, responsible for marketing efforts. A veteran of three tech companies and three agencies serving tech companies, Caleb has worked on nearly every stage and facet of marketing in tech. From seed-stage stealth launches to websites and rebrands, IPO communications plans, and developer relations strategies, Caleb has worn the hat of product marketing, brand marketing, demand generation, and everything in between.
He started in martech at Context Optional and Adobe Systems, then went agency-side at Digitas in the Social.Content group doing influencer, social, and integrated marketing for brands ranging from PayPal to Taco Bell. Most recently he created the Digital Strategy division at Mission North, working with early and growth stage startups in cybersecurity, dev tools, and fintech, among others.
Caleb lives in the Bay Area with his wife and an ever-growing collection of bikes and outdoors gear. In his spare time he reads voraciously and serves on the Board of Advisors of UC Berkeley’s Hearst Museum and the Global Advisory Network of World Pulse, the independent, women-led, global social network for social change.
The mission and team. As an early-stage startup leader I've seen firsthand how hard it is to build an early company, and I know how valuable it is when an experienced operator rolls up their sleeves to build the company alongside you. It's incredibly valuable — and rare! I appreciate that providing deep support to founders is baked into our approach and that we've hired a team who loves doing that work.
Working with our founders! It's incredibly energizing to see passionate company builders creating world-class companies. I love sharing what I've learned over the years, and expanding my playbook even more with every opportunity to work across our portfolio. I get to grow and learn every day from the amazing operators I work with, and the inspiring founders we support. I can't imagine a better way to spend my time!
We're a startup, ourselves, so I move between big-picture projects and nitty-gritty operational tactics. Most days I'm doing a balance of rolling up my sleeves helping founders on specific, tangible marketing projects, building or reviewing content (blog, newsletter, social, community, event, etc.), working with our founder community to better understand their needs and how we can serve them, and gleaning performance insights from marketing analytics reports.