Field Guide
Starting Your Company
Starting Your Company
1
1
Guide to starting up
1
1
Customer Discovery
Customer Discovery
2
1
Identifying initial customers
2
1
Going to Market
Going to Market
3
1
Marketing
3
1
Fundraising
Fundraising
4
1
Guides to fundraising
4
1
Hiring and Leadership
Hiring and Leadership
5
1
Early-stage hiring
5
1
Starting Your Company
Starting Your Company
1
1
Starting an open source company
1
2
Customer Discovery
Customer Discovery
2
1
Working with design partners
2
2
Customer Discovery
Customer Discovery
2
1
Open source customer discovery
2
2
Going to Market
Going to Market
3
1
Sales
3
2
Fundraising
Fundraising
4
1
Open source fundraising
4
2
Hiring and Leadership
Hiring and Leadership
5
1
Open-source hiring
5
2
Going to Market
Going to Market
3
1
The Modern GTM
3
3
Hiring and Leadership
Hiring and Leadership
5
1
Leadership
5
3
Going to Market
Going to Market
3
1
Building open source GTM
3
4
Going to Market
Going to Market
3
1
Product-led growth
3
5
Customer Discovery
Customer Discovery
2
1
Iterating to MVP
2
6
Going to Market
Going to Market
3
1
Hiring your first sales leader
3
6
Customer Discovery
Customer Discovery
2
1
Early-stage pricing
2
7
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Customer Discovery

A disciplined customer discovery process is a surefire way to find product-market fit. This section provides advice on finding early customer prospects, landing design partners, and building your MVP.

Identifying initial customers

Working with design partners

Open source customer discovery

Iterating to MVP

Early-stage pricing

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