Evaluating and closing early-stage talent

How to engage them

1. Build a relationship — Don’t rush the process. Share relevant content, introduce them to your investors, and make communication personal.
   
2. Create momentum — The best candidates show growing excitement. Track that.
   
3. Close with transparency — Align early on compensation expectations. Offer multiple mix options (cash/equity).
   

CHECKLIST: The close

• Ask about compensation expectations on the first call.
• Offer at least two comp packages with different cash/equity balances.
• Walk them through their ownership math (“If we exit at $1B, your 1% = $10M”).
• Provide an NDA early if stealth.
• Have multiple team members share why they joined.
  

PRO TIP: If you find the right person but they’re slightly above budget, hire them. The opportunity cost of missing A+ talent far exceeds the delta.