Logo Unusual

Our Values

Principles
that guide our present and
future

01

Relationships matter

Treat others as we would want to be treated, always.

02

Act with integrity

Be honest. Do the right thing. Period.

03

Vulnerability is powerful

This is how we learn and connect with each other and our founders.

04

Put entrepreneurs first

Our strength is servant leadership.

05

Take the initiative

Be forever biased toward action, and take ownership.

06

Grow through curiosity

Explore. Discover. Listen. Learn.

07

Be intentional

Commit to being your best self when we are together.

08

Kindness unites us

Everyone is walking a hard road. You can be tough, but always kind.

09

Demand excellence

Be prepared, and committed to doing the work.

10

Team first

At Unusual, it’s “We not me.”

Experts in Finding Product-Market Fit

Founder first.
Relentlessly hands-on.

We know
how to win early

The early-stage journey is where we shine.
Discover how we empower our founders to succeed and get access to exclusive company-building resources.

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