Starting a business is really hard. It requires a multi-year commitment and comes with tremendous risk and uncertainty. In other words, startups are not for the faint of heart.
But if you find yourself unable to focus on anything other than solving a particular problem, you know you have a unique insight, and you have the persistence, talent, and grit to build a delightful product, there is no better way to lead a high impact life. Welcome to the roller coaster ride!
We wrote the Startup Field Guide to help founders maximize their odds of achieving product-market fit: the single greatest determinant of their startup’s success. In each section, we highlight key questions to ask yourself and your team and provide potential answers based on our experience working with founders like you.
Our goal is to be your thoughtful guide as you think through every step of this process.
Onward!
Starting Your Company
