How to engage them
1. Build a relationship
Don’t rush the process. Share relevant content, introduce them to your investors, and make communication personal.
2. Create momentum
The best candidates show growing excitement. Track that.
3. Close with transparency
Align early on compensation expectations. Offer multiple mix options (cash/equity).
CHECKLIST: The close
- Ask about compensation expectations on the first call.
- Offer at least two comp packages with different cash/equity balances.
- Walk them through their ownership math (“If we exit at $1B, your 1% = $10M”).
- Provide an NDA early if stealth.
- Have multiple team members share why they joined.
PRO TIP: If you find the right person but they’re slightly above budget, hire them. The opportunity cost of missing A+ talent far exceeds the delta.