Founders need more than capital and advice. As part of the Unusual Method™, our expert team of operators engage deeply, working alongside you to hire, sell, message, and drive adoption.
Hiring takes more than a few introductions. Your first five engineers are critical for this stage of your journey, so we’ll work full time on the end-to-end recruiting process to ensure you land the best new hires possible.
We come onsite and immerse ourselves in your culture from outreach through interview and close.
We build effective job descriptions by aligning on your culture and the ideal candidate profile to attract the right candidate.
We set up the interview process, the topics to cover, and strategies to ensure a great candidate experience.
Unusual operated as an extension of our team so that we could focus on building our company. We launched our product, closed our first 3 paying customers, and had a wildly successful launch with thousands of leads from our new website in the first month.
We help you identify and profile beachhead target segments. We focus on your most important audiences and identify what urgent problem will resonate with them most.
We help answer three questions so you have a story that sells: Why buy anything? Why buy now? Why buy your company?
We organize focus groups and teach you how to present your ideas and products so you never launch messaging without customer validation.
We don’t consult for two hours, then leave you to create your own story. We help you craft a compelling narrative to resonate deeply with your target audience, then weave it into sales material, a new website, and demand generation programs.
Real traction goes far beyond a few C-level introductions. We help you find design partners and build an end-to-end outbound sales program to close your first million dollars in revenue.
We get customer validation meetings on your calendar so you can start learning from prospects right away.
We help craft your outreach message and test several messages to provide a crisp value proposition.
We provide real-time feedback and suggestions in the background to win you important customers and improve your skills.
How do you create engaging, authentic content that your prospective users can use to solve their most urgent problems? We help you understand and build the content you need to nurture your customers.
If you are thinking of starting a company, especially as a builder or engineer, Unusual provides the best resources to start your journey
All of these company-building services are the cornerstone of the Unusual Method™ and are offered at a subsidized price — a fraction of what it would cost to hire these experts onto your team, or as a consultant. You know you need the support, and the sooner we can help, the more impact we can have on your startup.