Build your business with our expert operators

Founders need more than capital and advice. As part of the Unusual Method™, our expert team of operators engage deeply, working alongside you to hire, sell, message, and drive adoption.

Building with you

We created the Founder Services Team because we wanted our founders to have access to the best early-stage, hands-on support.

Recruit your founding team

Product marketing

Sell early customers

Educate your audience

No items found.

We do more than
advise, we do the work

Experts by function
Full-time dedicated to you
Focus on deliverables: hires, sales, content, etc.
Compensated on goal attainment
Hire replacement at end of engagement
Watch the video
Firm a
Firm b

Recruit your founding team

Hiring takes more than a few introductions. Your first five engineers are critical for this stage of your journey, so we’ll work full time on the end-to-end recruiting process to ensure you land the best new hires possible.

engineer hires
No items found.
Provide onsite support

We come onsite and immerse ourselves in your culture from outreach through interview and close.

Source qualified candidates

We build effective job descriptions by aligning on your culture and the ideal candidate profile to attract the right candidate.

Interview elite candidates

We set up the interview process, the topics to cover, and strategies to ensure a great candidate experience.

Close the deal

We stay in touch with the candidate from first outreach to offer extension to ensure the candidate signs.

Unusual operated as an extension of our team so that we could focus on building our company. We launched our product, closed our first 3 paying customers, and had a wildly successful launch with thousands of leads from our new website in the first month.

Sanjay Nagaraj
Co-Founder & CTO
Study the success
Identify target audiences

We help you identify and profile beachhead target segments. We focus on your most important audiences and identify what urgent problem will resonate with them most.

Craft a compelling story

We help answer three questions so you have a story that sells: Why buy anything? Why buy now? Why buy your company?

Test your messaging

We organize focus groups and teach you how to present your ideas and products so you never launch messaging without customer validation.

Create go-to-market deliverables

We build your customer meeting presentation, website, and demand generation deliverables.

Product marketing

We don’t consult for two hours, then leave you to create your own story. We help you craft a compelling narrative to resonate deeply with your target audience, then weave it into sales material, a new website, and demand generation programs.

No items found.
No items found.

We learned how important it was to shift our customer story from 'what' we do to 'why' a customer should buy from us.

Aakrit Prasad
Co-Founder & CEO

Sell early customers

Real traction goes far beyond a few C-level introductions. We help you find design partners and build an end-to-end outbound sales program to close your first million dollars in revenue.

in new revenue
sales pipeline
Line up prospects

We get customer validation meetings on your calendar so you can start learning from prospects right away.

Prepare to pitch

We help craft your outreach message and test several messages to provide a crisp value proposition.

Close your first customers

We provide real-time feedback and suggestions in the background to win you important customers and improve your skills.

Refine sales strategy

We create a channel to organize customer feedback and improve outreach with voice of the customer feedback.

As first time founders, we wanted hands on support to give us an unfair advantage. That's why we went with Unusual as our first investor.

Matt Darrow
Discover how we partnered early
Drive product awareness

We work with you to develop tutorials, workshops, and presentations to engage users at community events online and in-person.

Inspire your users

We help you build user guides, product tours, and mini-courses that will nurture your users from awareness to ‘aha’ moments about your product.

Equip your users

We develop documentation so your users can quickly find answers to the questions they have. Then we continuously iterate for the best user experience.

Enable you

We help you design an education program with playbooks for getting started tutorials, documentation, and online courses. We also help you plan an onboarding program for new engineering hires.

Educate your audience

How do you create engaging, authentic content that your prospective users can use to solve their most urgent problems? We help you understand and build the content you need to nurture your customers.

No items found.
No items found.

If you are thinking of starting a company, especially as a builder or engineer, Unusual provides the best resources to start your journey

Phil Vander Broek
Co-Founder, Dopt
Critical for PLG: 10 steps to effective product led onboarding

Invest in yourself

All of these company-building services are the cornerstone of the Unusual Method™ and are offered at a subsidized price — a fraction of what it would cost to hire these experts onto your team, or as a consultant. You know you need the support, and the sooner we can help, the more impact we can have on your startup.

Join our successful founders