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Sandhya Hegde

Partner

Sandhya Hegde is a Partner at Unusual Ventures, leading investments in enterprise SaaS platforms. She is particularly interested in technical founders who love data and design. Prior to Unusual, she was an early employee at Amplitude, joining as a product manager at the single-digit ARR stage. She grew the company ranks leading pivotal efforts across product development, fundraising, category creation and GTM strategy. She went on to become the Executive Vice President of Marketing & Growth, helping establish Amplitude as a unicorn and category leader in product intelligence overseeing 20x growth in its ARR. While at Amplitude, Sandhya also founded Amplify, the world's leading product-led growth conference and served as a product strategy advisor to leading startups and Fortune 100 businesses including NBC, T-Mobile and Ford. Before Amplitude, Sandhya was an investor and at Khosla Ventures and Sequoia Capital, where she focused on emerging market startups in SaaS and Cleantech. For Sandhya, what matters in venture is not just building successful startups but diverse, generational businesses that set the industry standard for both customer and employee impact. Sandhya holds dual masters degrees in Business from Stanford GSB and Engineering from IIT Bombay, where she also completed her undergraduate education. You can reach her at sandhya@unusual.vc.

Why Unusual?

Unusual stands out in the crowded landscape of new VC funds for its values and approach to supporting founders. When Unusual leads an investment, it deploys a founder engagement model of staggering depth. This is embodied by our Get Ahead Platform team - expert operators from companies like Okta, MongoDB, New Relic and Segment who join technical founders near full-time for 3-6 months and kickstart their company with recruiting, sales and marketing support. This will become the new standard for all early stage investing in the next decade and I am excited to join the team leading the charge.

Q&A with

Sandhya Hegde

What do you look for when making an investment?
What's your advice for entrepreneurs looking to get funded?
What do you look for when making an investment?

Experienced VCs will tell you that the market always wins. When I am making an investment I start with deep research into a strong market tailwind that presents a massive company-building opportunity. The teams I bet on have founder-market fit. Not only are they brilliant and passionate but deeply authentic to the problem they want to solve. They are great storytellers, magnets for talent and care deeply about both customer and employee experience.

What's your advice for entrepreneurs looking to get funded?

Do as much diligence on your investors as they do on you. It is an incredible time to be a founder. Starting a company and raising funding has never been easier. If you are working on the right problems, you will find it that getting funded is easy but everything else is harder than ever before - hiring a great team, standing out from your competitors and building operational excellence as a team continue to be challenging. Pick investors who have experience building and scaling companies that you respect. Pick lead partners (and funds) who care deeply about you as early stage founders and will make supporting you their #1 priority.

What do you look for when making an investment?
What's your advice for entrepreneurs looking to get funded?

Background

Investments

From our founders

Sandhya—our Unusual partner and a proven operator by background—has an incredible amount of specific knowledge in our domain, which has already helped us avoid a few pitfalls.

Alex Bilmes
Co-Founder & CEO