Laura Spaventa Lewis is the Director of Marketing at Unusual Ventures and focuses primarily on building the Unusual brand through creative content, PR strategy, messaging, and digital marketing. Prior to joining the Unusual team, Laura built the international PR team and strategy at AppDynamics leading up to the eventual acquisition of the company by Cisco for $3.7B. Post acquisition, she continued pursuing her love of storytelling and the human-interest piece of technology by scaling and leading the customer marketing program at AppDynamics. Earlier in her career, Laura worked at Launchsquad, a PR agency, which specializes in communications for high growth startups, and was one of the original editors of Help a Reporter Out (HARO), a robust database of sources for journalists, which was eventually acquired by Vocus (now a part of Cision). Originally from outside of Philadelphia, Laura graduated from Virginia Tech with a BA in Communication and a BS in Apparel Merchandising.
I’ve always been fascinated by the human stories behind the technology we consume. I couldn’t resist the opportunity to work with the founders who will be pioneering the next generation of world class companies and to help tell their stories.