Field Guide
Starting Your Company
Starting Your Company
1
1
Guides to starting up
1
1
Customer Discovery
Customer Discovery
2
1
Identifying initial customers
2
1
Going to Market
Going to Market
3
1
Marketing
3
1
Fundraising
Fundraising
4
1
Guides to fundraising
4
1
Hiring and Leadership
Hiring and Leadership
5
1
Early-stage hiring
5
1
Starting Your Company
Starting Your Company
1
1
Open source
1
2
Customer Discovery
Customer Discovery
2
1
Working with design partners
2
2
Customer Discovery
Customer Discovery
2
1
Open source customer discovery
2
2
Going to Market
Going to Market
3
1
Sales
3
2
Fundraising
Fundraising
4
1
Open source fundraising
4
2
Hiring and Leadership
Hiring and Leadership
5
1
Open-source hiring
5
2
Going to Market
Going to Market
3
1
The Modern GTM
3
3
Hiring and Leadership
Hiring and Leadership
5
1
Leadership
5
3
Going to Market
Going to Market
3
1
Building open source GTM
3
4
Going to Market
Going to Market
3
1
Product-led growth
3
5
Customer Discovery
Customer Discovery
2
1
Iterating to MVP
2
6
Going to Market
Going to Market
3
1
Hiring your first sales leader
3
6
Customer Discovery
Customer Discovery
2
1
Early-stage pricing
2
7
ToolsButton Text

Going to Market

In this section, we provide you with an essential GTM toolkit to set up your company for success.

Marketing

Sales

The Modern GTM

Building open source GTM

Product-led growth

Hiring your first sales leader

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Strategies for Product-Led Growth (PLG)
Nurture a self-serve USER/BUYER journey
Recruiting Your SDR Team
Nail your self-serve MVP product
Build a Sales Motion with Design Partners for a B2B Product
Build Awareness with B2B Target Users
The Modern GTM User/Buyer Journey
4 Boxes of Discovery with Prospects for a B2B Product
Converting targets into trial/freemium users
6 tactics to nail your self-serve PLG experience
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Marketing
Sales
The Modern GTM
Building open source GTM
Product-led growth
Hiring your first sales leader
Hiring and Leadership
Fundraising
Customer Discovery
Starting Your Company
Related Content
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