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Portfolio
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Field Guide
Starting Your Company
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1
Guide to starting up
1
1
Customer Discovery
2
1
Identifying initial customers
2
1
Going to Market
3
1
Marketing
3
1
Fundraising
4
1
Guides to fundraising
4
1
Hiring and Leadership
5
1
Early-stage hiring
5
1
Starting Your Company
1
1
Starting an open source company
1
2
Customer Discovery
2
1
Working with design partners
2
2
Customer Discovery
2
1
Open source customer discovery
2
2
Going to Market
3
1
Sales
3
2
Fundraising
4
1
Open source fundraising
4
2
Hiring and Leadership
5
1
Open-source hiring
5
2
Going to Market
3
1
The Modern GTM
3
3
Hiring and Leadership
5
1
Leadership
5
3
Going to Market
3
1
Building open source GTM
3
4
Going to Market
3
1
Product-led growth
3
5
Customer Discovery
2
1
Iterating to MVP
2
6
Going to Market
3
1
Hiring your first sales leader
3
6
Customer Discovery
2
1
Early-stage pricing
2
7
Tools
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Personas
The top user persona mistakes startups make — and how to avoid them
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Learn a playbook for defining focused user personas with lessons from Webflow and Nextdoor
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